Golden State Warriors
Sales Center
Experience Design, Brand Identity Design
In their triumphant return to San Francisco and the newly built Chase Center and District, the Golden State Warriors needed to build a sales center that created anticipation for fans and businesses in order to fill their seats and suites. We developed a multi-sensory sales experience that takes fans. though pre-game excitement, introduces them to the new district and arena, and inducts them into the Warriors’ community.
Role: Senior Designer at Hornall Anderson
Experience Plan
Lenticular Wall
Stake your claim
As the lead designer for branding and analog-based engagements, I took on several facets of the installation, including creating a huge plan map of the arena that enabled buyers to personally add a peg or block element to mark their seat or suite precisely, and celebrate being part of something big.
Before and during the experience project, we developed an identity and visual toolkit to promote the yet-to-be-sponsored district. Inspired by and abstract plan view of the arena, the logo mark acted as a flexible and dynamic common thread throughout the process.
