Tropicana

Branding + Packaging Design

As an ever-expanding global brand, Tropicana engaged us to get consumers excited about how their products live up to their brand promise of “Thrive”. We developed a visual approach that brought a new level of vibrancy and energy to their key visuals and overall shelf impact.

We created a strong yet flexible system for their different markets across US, Canada, the UK and France. This included ideation, design and production, retouching and standards for photography, and guidelines around new typography, color and composition.

Role: Designer at Hornall Anderson