Ding, ding! We explored several ways to emphasize the Roni brand, using the billboarding effect of multiple SKUs to our advantage. Just as importantly, we faced a legitimate challenge of product navigation: across 2 platforms with 3 subcategories and 15-20 flavors each. To accomplish this, we leveraged naming, unique typography, color and photography of food and props. We would present these in digital shelf sets for additional context.

Roni’s ever-present cable car also received a much-needed update. We simplified and clarified its overall impact while taking greater care with details. All the while, we increased visual continuity across rice and pasta.