Xymogen
Brand Strategy, Identity and Packaging Design
As a successful premium supplement brand at the start of a new chapter, Xymogen partnered with Tether and Pure Branding to refresh their strategy, identity and packaging for an upcoming DTC launch.
As a leader and catalyst who prides themselves on connecting integrative professionals, medicine and patients, Xymogen selected a visual territory that incorporated a bright and energetic color palette showcased by a grid of building block elements, a dual typeface system that introduced a serif font to amplify a warmer tone of voice, and a photography style that emphasized meticulousness.
Role: Associate Creative Director at Tether
Xymogen wanted retain a visual link to their legacy logo for their providers while moving forward into a new consumer-facing chapter. We presented a range of possibilities, and they were drawn to a streamlined reimagining of their X-mark. The new mark incorporates a nod to the dynamism of the original while creating a sense of stability and modern relevance.
We proved the visual system through a series of expressions, including multiple rounds of packaging design. The final packaging design intent amplified their new logo and struck a balance between vibrant blocks of color and ample white space— all grounded by a bold, modern typeface. For final delivery, we facilitated a comprehensive Brand Package for download which included brand guidelines, brand assets (logos, iconography, supporting elements) example photography and font guidance. Check out the new brand at their refreshed website.
